Among marketing channels, email marketing resources software has the greatest return on investment (ROI) – $38 for every $1 spent.
In addition, Gmail has 1.5 billion active users, all of whom may be prospective clients.
What Tool Do You Use To Get Started With Email Marketing Resources Today, And How Do You Get Started?
Different pricing ranges and features are available for the finest email marketing resources services, software, and platforms.
The majority of these tools are excellent; all you have to do now is select the one that best suits your needs.
I Studied And Ranked The Finest Email Marketing Resources Service Companies In This Guide To Assist You:
Choose the best option for you depending on your requirements.
You will save the most money.
Let’s get this party started.
Contents Table of Contents
Which Email Marketing Resources Software Is the Best?
Definition of email marketing resources?
What Factors Should You Consider When Choosing Email Marketing Software?
Is Email Marketing resources Software and How Does It Work?
Makes Email Marketing Resources Platforms So Beneficial
What Are Some Best Practices in Email Marketing Resources?
Email Marketing Resources Frequently AResourcessked Questions
Which Email Marketing Software Is the Best?
Price, dependability, technical support, template designs, simplicity of use, deliverability, automation, integrations, and any other features you want should all be considered when selecting the finest email marketing resources software.
You should be able to quickly create emails, segment your list, customize your messaging, and examine analytics results using the finest email marketing resources software. They should, above all, reach consumers’ principal inboxes.
Finally, email marketing resources s about providing the appropriate message to the appropriate user at the appropriate moment.
This Year, Here Are My Recommendations For The Finest Email Marketing Tools And Services To Try:
- Contact at all times.
- Monitor your campaign’s progress.
($9/month) Best Email Marketing Resources Software
Due to its sophisticated automation features and deliverability, ActiveCampaign is the finest overall email marketing software on my list.
Machine learning, being the brightest tool on this list, plays a crucial role. ActiveCampaign’s Predictive Actions answer challenging questions about your customers in order to take action on your behalf and guide them along the sales funnel.
ActiveCampaign also works with over 850 other applications, including Facebook, Shopify, WordPress, and many others.
You may design list triggers and shift people depending on dynamic email content, sales follow-ups, and more by automating your list segments.
Email processes are dependable and simple to maintain. All of this information is synced with their CRM, allowing salespeople to do advanced lead scoring.
In addition, their lead scoring method is adaptable. If you’re unfamiliar with lead scoring, it’s a method of awarding points to certain email subscribers depending on their behaviors. Then, after they reach a certain point level, they may be contacted by your sales team or join a new automated funnel.
The Steps Are As Follows:
You start by deciding on your engagement metrics. This may be anything from an email open or click to a content download or a request for a consultation.
Then, based on these criteria, you apply your lead scoring rules and points. These should be determined by the amount of work and the likelihood of conversion.
An email open may be worth two points, whereas a link click could be worth five. Negative points are awarded for acts such as non-opens and unsubscribes. Subscriber data go to the Deals CRM as a subscriber hits a predetermined point threshold, where they enter a new level of automation:
Deals CRM Options ActiveCampaign Lead Scoring
Large corporations use it to nurture email leads in the most customized way possible.
Email deliverability is another great selling factor, rating better than all other platforms on this list. Their emails are the least likely to be tagged as spam, and they have the highest chance of reaching principal Gmail and Outlook inboxes.
The cost of your account is determined by the account’s features and the size of your email list.
$9/month for Lite
Plus, it’s only $49 a month.
$129/month for professionals
A 14-day free trial is included with all plans.
Overall, if you’re looking for an all-in-one email marketing, CRM, and automation solution, ActiveCampaign is the finest option.
Start using ActiveCampaign today.
Consider using ActiveCampaign.
Best Small Business Email Marketing Resources Service ($16/month)
Constant Contact has been in the email marketing resources business since 1995 and changed its name in 2004. They joined the Endurance International Group in 2015, a powerhouse that also includes Bluehost, HostGator, and Domain.com.
The company’s ultimate objective, according to its website, is to assist small companies in navigating the web’s promise, power, and potential.
They provide 100+ contemporary, mobile-optimized templates to engage and convert consumers, as well as real-time reporting and analytics, discounts, surveys, and events.
Event administration, including the ability to handle invites, registrations, and tickets, is one of their most distinctive features:
Features Of Constant Contact Event Registration
At over 90%, email deliverability is above average and among the best among email service providers.
The price of Constant Contact is determined by the number of email contacts in your list. For up to 500 contacts, their premium options start at $18 per month.
Their drip campaigns are simple and uncomplicated to utilize. Simple sequences may be created, but you can’t combine criteria or utilize complex filtering.
Finally, if you want specialty features like event management as well as excellent email deliverability, Constant Contact is the way to go. This year, they are my second-best pick for email service providers.
With my link below, you can get started right now and save 10% on your first 12 months.
A constant Contact is a good option.
On a budget, the best email marketing resources service with automation ($20/month)
Sendinblue is a simple email marketing resources solution that offers a free plan with unlimited contacts and 300 daily email newsletter sends. If you’re serious about expanding your list, their Lite subscription, which starts at $20 per month and includes up to 40,000 monthly sends and no daily sending restriction, is a good option.
Their free platform is designed to be simple to use. Its ease of use allows you to quickly build professional-looking templates, welcome emails, and website opt-in forms. Their free package also includes live chat and CRM, as well as one automation process for up to 2,000 contacts.
Sendinblue also uses machine learning and artificial intelligence to send emails at the most optimal times of the day in order to boost interaction.
You may also see real-time data and generate reports with parameters like open rates, click-through rates, deliverability, and heat maps.
Their email automation procedures are one of their greatest features. These enable you to create unique processes for your subscribers depending on their activities on your website and in the funnel:
Workflow for Sendinblue Marketing Resources Automation
These automated triggers do tasks like sending emails and SMS messages, segmenting your contacts into different groups, and changing their data in your database.
You may get started with their Lite Plan for $20/month and save 10% on annual subscriptions if you want powerful email marketing resources automation software on a budget.
Sendinblue is a good option.
Marketers’ Best Email Marketing Resources Software (Free – $50/month)
HubSpot is the most comprehensive marketing resources platform available. One of the simplest methods to create, optimize, and deliver great-looking emails is to use their email marketing resources software. Whether you’re a tiny business or a huge corporation, they provide a wealth of bespoke features that you may choose, plan, and enhance.
You may either utilize one of their pre-made email templates or start from scratch when composing an email. You may use these templates to add text, pictures, buttons, dividers, and a variety of other materials and layouts.
Their email editor is the most user-friendly on the market, in my opinion. It’s a lot faster and easier to use than the other tools on this list:
Dashboard For Hubspot Email Marketing Resources
Once you’re satisfied with your email design, test it out on several recipients, devices, and email applications such as Gmail, Apple Mail, and Office 365.
This is a fantastic tool. Depending on the end user’s email software, email subject lines, preview text, and the message itself might all appear extremely different. Your emails will look beautiful in any mailbox thanks to these previews.
HubSpot’s personalization is another strength. You customize information using common merge tags like the recipient’s first name, just as with conventional tools. HubSpot takes it to the next level.
You may also customize information for a user based on their device, list section, and geographic region. You may also A/B test your subject lines and content to ensure that your email open and click rates are as high as possible.
Then, when you’re ready, you may utilize their Smart Send feature to send and publish your email. This tool allows you to change the time of your send to increase interaction.
It’s time to look at your stats once you’ve sent your email. The HubSpot analytics dashboard shows you statistics on opens and clicks, as well as unique data on how long people spend looking at your email.
One of the greatest reporting methods for determining how interesting your email content is is to see if readers read, skimmed, or glanced at it:
Report on HubSpot Email Marketing Resources Analytics
For example, you could see that your subscribers are only reading your emails for a few seconds. This information aids you in determining which sorts of email content require improvement.
Another advantage of HubSpot is that it consistently sends emails to users’ inboxes. They have a healthy email deliverability rate of 99 percent. These large figures are a result of correct domain validation settings using DKIM and SPF records, as well as the ability to preview and test emails fully.
HubSpot is at the top of my list since their email marketing resources platform is simply one part of their overall offering. Their Marketing Resources Hub Starter Package provides the actual value.
Email marketing resources are included in this comprehensive marketing resources platform, as well as everything else you need to coordinate your marketing resources and sales efforts:
CRM With A Lot Of Features
- Sequences that are automatically generated
- Optimization for mobile devices
- To book appointments, use your own calendar.
- Track email sends and automates outreach using Gmail extensions.
- Analytics for inbound leads, emails, and advertisements
- Support through phone and email
- Because it flawlessly combines your inbound and outbound marketing resources in the most effective way possible, HubSpot is my #3 selection for the best email marketing resources software.
- I propose that you start for free and then upgrade to their $50/month Marketing Resources Hub Starter Package.
Consider using HubSpot.
Excellent All-In-One Email Marketing Resources Automation Tool (Free – $8+ per month, depending on list size)
Moosend is an email automation platform that lets you grow your email list, customize your messages, and automate activities so you can focus on your customers.
In their campaign builder, they provide straightforward drag-and-drop email templates. You may use this tool to add photos, text blocks, social symbols, and other elements to your emails. They provide a vast selection of responsive email templates with various layouts that look excellent on desktop and mobile.
The automated tools are where Moosend really shines. You may automate messaging via upsells, customer interaction, and customer loyalty using their “Recipes” (pre-built automation templates). Triggers, control steps, and actions are the three basic components of any automation. When you combine all three, you’ll be able to filter email list segments and send sequences when certain events occur.
Other Notable Moosend Characteristics Include:
Landing Page Builder Tools: Increase conversions by creating bespoke web pages with email sign-up forms.
Automation Workflows: These templates make it simple to customize communications and maintain customer connections.
Custom Opt-In Forms: To allow visitors to subscribe to your email list, you may design and construct custom forms.
Segment your list depending on consumer behavior such as engagement analytics, abandoned basket emails, and other factors.
Reporting Tools: Their analytics tools provide you a bird’s eye view of all your key email KPIs.
Customer Service: Phone assistance is included with each paid subscription. All custom corporate programs include an account manager and email, phone, and live chat support. They also provide video lessons and a large knowledge base to help you with your problems.
The cost of Moosend is determined by the number of email subscribers on your list. For customers with fewer than 1,000 subscribers, they provide a free subscription that includes sign-up forms, reporting, and the option to send unlimited emails.
Paid Moosend plans start at $8 per month and increase in price as the number of customers grows. Transactional emails, website builders, and SMTP servers are all included with every premium account. Their enterprise options include migration and onboarding assistance, as well as Security Assertion Markup Language (SAML) support (SAML).
Give Moosend a try if you’re seeking sophisticated email automation technologies.
Moosend is a good option.
Best User Experience and Support (Free – $10/month)
Mailerlite is used by over 600,000 people all over the world. They provide tiered pricing depending on the size of your contact list.
They’re recognized for their simple user interface, responsive email designs, and outstanding phone and email assistance 24 hours a day, 7 days a week. If you have less than 1,000 email subscribers, you may start with their lifetime free subscription.
Review Of Mailerlite
You may send up to 12,000 emails each month with this free service, which offers restricted capabilities.
When you upgrade to their $10/month plan, you have access to all of their marketing resources capabilities, including a landing page builder, integrated forms, and pop-ups.
With Mailerlite, you can track the performance of your email marketing resources campaigns with a click map and statistics on openings by geography.
They also have several fantastic characteristics, such as:
Customer service is available by chat and email 24 hours a day, 7 days a week.
A landing page builder that is both powerful and simple to use.
Integrations with the most popular systems for eCommerce
Surveys sent through email
Gallery of Templates
Email deliverability is incredible.
Overall, Mailerlite is a good choice if you want flexible pricing, high deliverability, and don’t have a huge list.
Mailerlite is a good option.
Features of the Best Automated Sales Funnels and Landing Pages ($15/month)
GetResponse is an all-in-one internet marketing tool that may help you expand your company. To aid your marketing efforts, they provide email marketing campaigns, high-converting landing sites, and webinar software.
The big highlight here is Autofunnel, a solution that comes with 30+ pre-built landing pages, email templates, and sales funnels. You can also select your final goals.
Autofunnel is the answer whether you want to increase lead generation, product sales, or webinar registrations. They’re designed to grow your email list and increase the conversion rates of your funnel:
Autofunnel Tool By Getresponse
On the negative, several of their 500 templates appear to be obsolete, and their deliverability is in the middle of the pack when compared to others on our list.
GetResponse’s clever automation solutions, on the other hand, are one of the company’s greatest assets. You may use these capabilities to construct numerous advanced criteria to automatically separate your lists. Their drag-and-drop builder is also highly user-friendly, making it simple to create high-quality emails.
GetResponse is a great email marketing solution for building automated sales funnels and landing sites.
You may start with a 30-day free trial and then upgrade to the Basic Plan for $15 per month. Annual plans also save you between 18 and 30 percent.
GetResponse is a good option.
Pabbly Email Marketing
Excellent Inbox Delivery ($29/month) and an Independent SMTP Service
Pabbly is a web-based platform that provides a comprehensive array of marketing capabilities, including online form development, email marketing, subscription billing, and email list cleansing. It also offers Pebble Plus, a full business management bundle that includes all of these products at a cheap fee.
Whether you have a premium or free plan, Pabbly’s email marketing solution does not limit you in terms of capabilities like marketing automation, list management, autoresponder emails, subscriber segmentation, and so on. You may send emails without incurring any further fees by integrating in-built or 50+ external SMTPs.
Email Marketing Using Pabbly
You can improve your email marketing performance with Pabbly Email Marketing by creating campaigns and sending bulk emails to all of your potential users with just one click. It also handles bounce and spam complaints about all major SMTP providers, including Amazon SES, MailGun, Mandrill, SendGrid, and others.
The cost of Pabbly Email Marketing is determined by the number of subscribers you have. Here’s how annual savings compare to the other popular alternatives on this list:
Other noteworthy characteristics include:
- Pabbly Email Marketing has a number of standout characteristics, including:
- A drag-and-drop email editor that is simple to use.
- 500+ email templates that may be customized in a variety of ways
- Subscription forms are used to collect leads and business-related information.
- To route emails through different providers, connect multiple SMTPs.
- MX cleaning can help you increase open rates by eliminating invalid emails from your mailing list.
- Send non-open emails a follow-up email automatically.
- Use autoresponders to communicate with users without having to contact them manually.
- Send emails on a predetermined timetable to keep subscribers engaged.
- Its email platform boasts a 99 percent delivery rate, and it’s a good choice if you need someone to clean your list and maintain your database up to date on a regular basis.
- Pabbly Email Marketing is a great place to start.
Take a look at Pebbly.
Bloggers will love this email marketing software ($29/month).
ConvertKit was created by and for creators. They are aware of their client’s requirements and are aware of what it takes to build an internet following.
They have appealing forms, use automated emails to boost conversion rates, and arrange your subscribers to maximum interaction.
Bloggers who want to send personalized, text-based emails can use templates that appear as they came straight from Gmail.
Additionally, they provide sophisticated email sequences based on both site and email activities. They have some great list segmentation possibilities thanks to their sophisticated triggers:
Email Sequences are available in ConvertKit.
ConvertKit is also a good choice for several reasons:
- To customize your email funnels, you may utilize sophisticated segmentation depending on different activities.
- Your text emails appear professional and are free of distracting email branding.
- Text-only emails will work best for your blog. Don’t stress about fancy design elements, your brand, or a slew of pictures.
- Finally, it’s a fantastic platform for creating lead funnels.
For instance, if a salesperson was seeking to complete a major transaction, they might use a phone call or a simple text-based email to do it. They wouldn’t send a marketing email with a lot of images and logos.
Despite the lack of a free plan, it’s a wonderful option for bloggers looking to create high-converting sales funnels, with prices starting at $29/month and a 14-day free trial.
Start with ConvertKit, my personal favorite for bloggers.
ConvertKit is a good option.
E-commerce Best Omnichannel Email Marketing Service ($16/month)
Omnisend takes email marketing to the next level by integrating it with social networking sites, SMS, push alerts, Whatsapp, and other channels. In more than 130 countries, its email marketing software is used by over 40,000 marketers.
Omnisend allows e-commerce businesses to send more relevant messages to visitors across platforms and devices. They accomplish this by analyzing user device choices and website browsing activity depending on any custom triggers you specify.
To segment messages more effectively, you may track user activities on your website and then inside welcome emails, abandoned cart emails, and post-purchase automation series.
They also work with all of the major e-commerce sites.
You may use Omnisend to increase sales whether you’re using BigCommerce, Shopify, WooCommerce, Magento, or another e-commerce platform.
You may send 15,000 emails every month and use their automation capabilities for $16 per month with their Standard Plan. Interactive registration forms and email components, SMS notifications, and product suggestions are just a few examples.
Users will receive notifications depending on the goods they’ve interacted with on your site, which is great for e-commerce conversion rates.
Omnisend is one of the finest options for multichannel companies looking to market (and remarket) to their customers successfully.
You may sign up for a free 14-day trial, and their monthly subscriptions start at $16.
Take a look at Omnisend.
(Free – $33.99/month) Best All-In-One Marketing Resources Software
The gist is marketing automation, live chat, and an email platform that gives you a complete 360-degree picture of your company.
They also include sophisticated features like event monitoring, which allows you to observe what your visitors do on your website, and a knowledge base, which allows you to give automated customer assistance.
Gist’s chatbot features are where they really shine. Their GistBot pre-qualified leads and schedules meetings for your sales staff 24 hours a day, 7 days a week, in any language. You may assign discussions to various members of your team, send private comments, and keep track of them using simple open/close statuses.
Additionally, you may design visual processes to engage and convert consumers using their automation capabilities. To understand consumer behavior, segment your audiences, and offer the correct message at the right time, you develop actions and tags.
The gist is a wonderful all-in-one marketing solution for organizations wanting to improve leads for their sales force, with powerful live chat, event management, and marketing automation.
You may sign up for a free account with up to 500 subscribers and then upgrade to their professional plan as your business grows.
Take a look at Gist
Automizy Is A Term That Refers To A State Of Being Self
Email marketing software that boosts open rates by 34% ($9/month)
Automizy is an email marketing platform that aims to boost open rates by providing you with all of the tools you’ll need to make your emails stand out in a crowded inbox.
Sending campaigns, establishing automation, creating forms, and maintaining your contacts are all included in Automizy’s email marketing toolset.
In one simple interface, you’ll find everything you need to achieve your email marketing objectives.
When you use Automizy, you’ll get access to tried-and-true email marketing best practices that will help you boost open rates, develop email automation, automatically resend campaigns to non-openers, and save time with email templates and automation blueprints.
Automizy provides an email subject line tester so you can obtain ratings for your subject lines before sending them, which will help you increase your email open rates. This tool uses data from over 1 million campaigns to forecast topic line effectiveness.
Finally, you may do A/B testing on automated emails. Write up to four different subject line variants and let our AI choose the best one.
Start for $9/month and you’ll have access to all features, including an easy-to-use email workflow builder to help you plan out your best-converting email sales funnel.
Take a look at Automizy.
Small Business Email Marketing Software with Helpful Support (Free – $19/month)
AWeber is used by over 100,000 email marketers and has features tailored to small enterprises. You get responses quickly and can focus on developing your business with high-quality email and phone assistance, as well as useful support articles and videos.
They provide drag-and-drop email builders, list management tools, and analytics reports, much like the other apps on our list.
You may import an email list and establish a database with AWeber list management using popular file types including XLS, XLSX, TXT, CSV, and TSV.
They make it simple to maintain your lists by automating any rules you write. You may also design an autoresponder workflow based on activities like email opens, link clicks, site visits, and purchases using their marketing automation capabilities.
One of their selling points is their 700 design templates, which compares to GetResponse 500 and MailChimp’s 80. Some of their layouts appear to be obsolete, while others are attractive and remind me of high-quality Instagram advertisements.
In addition to conventional fonts, they just added the option to utilize online fonts.
AWeber is a good choice for small company owners because of the large number of template styles, competent support staff, and knowledge base.
AWeber’s free account provides you access to virtually all of the company’s capabilities, including limitless landing pages, sign-up forms, automated email campaigns, hundreds of sophisticated connectors, and award-winning 24/7 customer service. The Pro plan from AWeber costs $19 per month and is depending on the number of members on your list.
Aweber is a good option.
People-First Business with 99% Customer Satisfaction ($9 per month)
Campaign Monitor is a great all-around email marketing tool that was launched in 2004. There isn’t a single distinguishing trait that distinguishes them. There is something to be said, though, about doing everything well.
Plans for Campaign Monitor Pricing
They are a worldwide corporation with people-first principles, with a customer satisfaction record of 99 percent and a Giving Back program.
Every year, Campaign Monitor staff give tens of thousands of hours. They provide marketing resources to at-risk youth organizations, donate goods to local food banks, and pick up garbage from local parks and beaches.
Their eye-catching email template designs are suitable for both nonprofits and companies. Furthermore, its customer service and people-first attitude set them apart from the competition.
To begin, its email builder allows customers to completely customize their designs, even down to unique web fonts and color schemes. With their Premier Plan, you may encrypt portions of emails if brand standards are important to your company. This extra security aids in maintaining your brand’s consistency.
The option to include movies from YouTube or Vimeo into your emails is an added advantage.
Then, depending on triggers and email actions, their automation suite is comparable to other platforms. Campaign Monitor also excels at data segmentation, allowing you to exclude various categories and establish complex criteria before sending emails.
They feature over 250 pre-built connectors with third-party programs such as Salesforce, Magento, and WordPress.
Finally, the cost of this tool is slightly greater than that of the other tools on this list. The Basic Plan costs $9 per month and allows you to send up to 2,500 emails. Once you’ve reached this limit, I recommend their $29/month Unlimited Plan.
Pay attention to the size of your mailing list – price changes dramatically as the size of your mailing list grows.
The Basic Plan costs $299 with a list of over 25,000 members, while the Unlimited Plan is $699.
Essentially, if you value quick assistance and well-designed templates, Campaign Monitor is worth a go.
To try out their services, you may sign up for a fully free account.
Check out, Campaign Monitor.
One of the most well-known email marketing companies (free – $14.99/month)
MailChimp is one of the most well-known names in email marketing, with over 14 million clients and over 1 billion emails delivered every day.
Their free plan allows customers to have up to 2,000 subscribers and 12,000 email blasts each month, which is more than adequate for a small business.
Autoresponders, transactional emails, analytics, and a slew of third-party connectors are all included in their free package. For iPhone and Android, there’s also a free Mailchimp app.
They charge dependent on the size of your email list, so if you have more than 2,000 subscribers, you’ll be charged $30 per month for their 2,000-2,500 plan.
With over 17 million customers as of a few years ago, MailChimp may be the most well-known free email marketing service on the market.
They are, however, at the bottom of my list since everyone uses them, and there are lots of other fantastic choices for creating more personalized emails.
To learn more, see my comprehensive Constant Contact vs. Mailchimp comparison as well as my definitive guide to the 21 Best Mailchimp Alternatives to Try This Year. You may also look at this fantastic Mailchimp vs. SendGrid comparison.
Give MailChimp a try if your demands are simple and you want one of the more basic alternatives.
Consider using Mailchimp.
Integrations ($10/month) are the best option.
Mailigen is a cloud-based email marketing solution for small and medium enterprises in e-commerce, advertising, banking, media, and other industries.
Drag-and-Drop Content Blocks in Mailigen
Email list segmentation, email automation, campaign analytics, sign-up form builders, pre-made templates, and online surveys are all important elements.
Users also have access to online survey integrations and SMS messaging options.
You can drag and drop text boxes, pictures, and other components to create the perfect marketing emails with Mailigen. Users may develop and manage campaigns with the aid of design tools, customizable templates, and email styles provided by the service.
You can easily configure emails with nine various sorts of content blocks, and even include dynamic content using if/or statements:
Another strong aspect is the open API’s functionality. Mailigen integrates with some of the most popular plugins, including Zapier and WordPress.
They also interface with e-commerce sites as well as social media platforms such as Facebook and Twitter.
The price is tiered and scales according to the number of email subscribers you have. It costs $10 a month for small lists of up to 500 subscribers. You’ll pay $25 per month if you have 2,500 subscribers, and $400 per month if you have 100,000.
If you have a list of more than 150,000 people, they provide bespoke high-volume rates.
You can get started with a 30-day free trial now if you’re searching for a powerful email marketing solution that interacts with a variety of applications and has an open API.
Give Mailigen a shot.
Establish a benchmark.
Best Email Templates for Drag-and-Drop ($13.99/month)
Benchmark is a full-featured email marketing program that is simple to use. Its major features include an easy-to-use email builder, sophisticated automation campaigns, and list-building tools like surveys, polls, and opt-in pop-ups.
To begin, you may utilize their email sign-up forms and pop-ups to encourage people to join your mailing list.
You may use triggers to add them to automatic email processes like welcome series, post-purchase series, abandoned cart emails, and more once they’ve joined.
You may nurture users on your list with surveys, polls, and beautifully designed emails (on all devices) to develop a devoted following.
A/B testing topic lines, content, and delivery timings are among the analytics options available in Benchmark. They also provide a handy inbox checker that shows you how your email will look on all email platforms.
Finally, they work with over 300 different services. To enhance your email capabilities, you may use a WordPress plugin, Facebook sign-up forms, Google Docs, Zendesk, PayPal, and a slew of other SaaS services.
Benchmark offers a free trial period before upgrading to their premium services, which start at $13.99 per month.
Benchmark is an excellent option.
(Free – $7.88/month) Best Omnichannel Email Marketing Software
SendPulse is a relatively new free email service that was launched in 2015 and has received some positive recent feedback. Their free mail plan is rather extensive, allowing you to send up to 15,000 emails each month and have a list of up to 2,500 subscribers.
Upgrade to a premium plan to remove the limitations for $9.85 per month ($7.88 per month if paid yearly). They also offer a pay-as-you-go plan for $32 ($0.0032 per email) that includes 10,000 emails.
Despite the fact that the free plan has a lot of emails send limitations, some customers have complained about sluggish performance and restricted design possibilities. Advanced capabilities such as SMS workflows and push alerts to many devices, on the other hand, compensate for any performance issues:
SendPulse is an email platform that works across many channels.
Plus, if you join up for a SendPulse account through my link below, you can get started for free or get a $50 discount when you upgrade.
SendPulse is a good option.
(Free – $23.99/month) is an all-in-one cloud-based email marketing service.
MoonMail is an Amazon AWS-based cloud-based email marketing service. They’re a wonderful omnichannel choice since they can deliver messages via email, voice, SMS, WhatsApp, Facebook Messenger, and chatbots, as well as Facebook Messenger.
This type of event-based communication is ideal for marketers that want to communicate in ways other than email.
They offer a drag-and-drop editor and templates, just like many of the other tools on our list. Their dynamic email headers are a nice extra. You may add features like menus, color changes on hover, fades, opacity changes, and more using HTML and CSS.
They also offer great customer service and a robust knowledge library to assist with frequent questions:
MoonMail’s free plan has a lot of limitations. It allows you to send campaigns to up to 2,000 recipients and send one each day, however, you can only send to 10 recipients per campaign.
However, one of their main selling points is that customers may only pay for emails delivered rather than the number of members on their list.
The Starter Plan, which costs $23.99 per month, is your best bet. This subscription gives you unlimited campaigns and email sends each month, as well as storage for up to 25,000 subscribers in your email list.
Automated email bounce management, spam reporting, compliance tracking, automation, and premium support are all included.
You may use their open API to send messages to chatbots on WhatsApp, Facebook Messenger, and other platforms.
They also have a Shopify app that allows e-commerce companies to send autoresponders and abandoned cart emails to consumers.
MoonMail is an excellent solution for marketers and small companies wanting to send more dynamic and engaging emails and utilize APIs to increase their reach.
To try out MoonMail’s capabilities, sign up for a free account and then upgrade to their $23.99/month Starter Plan.
Give MoonMail ago.
Email’s Best Full-Lifecycle CRM ($79/month)
Ontraport may not be the first name that comes to mind when you think about email marketing. They have, however, been in business for almost 13 years, employ over 100 people, and generate over $10 million in annual sales.
They’re best recognized for being an email marketing platform and a customer relationship management (CRM) solution.
Their Campaign Builder, which is visual marketing automation and lives reporting tool, is their main feature. You may use this tool to construct complex sequences and interact in real-time with other users:
Ontraport features a sophisticated block-based editor with plenty of contextual assistance and hovers buttons to assist you with any problems you may encounter when creating campaigns.
One disadvantage is that their Basic subscription plan, which starts at $79 a month and only permits 1,000 contacts, isn’t scalable. The monthly fee almost doubles to $147/month whenever your email list increases from 1,000 to 2,500 members, for example.
In the end, this solution is ideal for sales-driven firms in high-end B2B or B2C sectors, where automation and sales workflows are more essential than mass emailing big lists.
You may try Ontraport for 14 days for free with no credit card required.
Take a look at Ontraport
Larger Lists (Free – $18.86 per month)
Mailjet is a Paris-based email marketing business that was founded in 2010. You’d expect lightning-fast email services from a company with a name like Mailjet, and they do deliver that to some extent.
You receive 6,000 email sends per month or 200 email addresses each day for unlimited contacts with their free plan. These capabilities are useful if you have a large mailing list yet only send a few emails every day.
It costs $9.65 a month to remove the daily send limits, gain access to 24/7 support, and send up to 30,000 emails per month.
One disadvantage is that certain of its services, such as marketing software and A/B testing tools, are locked behind a subscription barrier that starts at $15.50 per month.
Mailjet is a fantastic tool for larger lists since it has a simple and intuitive user-friendly interface and no limit on list size.
Try out Mailjet.
Definition of email marketing
The use of email to advertise products or services is a simple definition of email marketing. Email marketing, on the other hand, is a method of using email to nurture and create connections with your email subscribers in order to achieve a certain end objective, such as a sale.
Email marketing is one type of digital marketing, which also encompasses search engine marketing, social media, SEO, blogging, and other strategies.
Direct mail was a technique to reach customers in their inbox before email. Email marketing extends this technique to the internet by sending messages to consumers’ email inboxes. In contrast to direct mail, users must opt-in to your email list to get you communications.
So What Would You Think About When Selecting Email Marketing Software?
Infographic on How to Choose the Best Email Marketing Software
Email Marketing Software and How Does It Work?
Email marketing software (also known as e-mail marketing) is a method of sending mass marketing emails to a list of subscribers using internet platforms. This strategy enables you to better attract new consumers, strengthen connections, and increase client loyalty.
Without having to pay for expensive advertising space on Google or Facebook, you can quickly and simply reach your audience where they are using email marketing campaigns.
Some of the most important characteristics of the finest email marketing software are:
When a person joins your mailing list or takes an action on your website, you may send email sequences. Making a purchase or leaving their shopping cart are two examples.
Create your own email template
Email campaigns that you can drag and drop Remove the technical requirements from email marketing so you may concentrate on adding content and pictures.
Content that changes over time
By dynamically altering merge tags in your emails, you may personalize them for each member of your email list.
Segmentation of the list
The more time you spend engaging with your email list, the more information you’ll get, such as open rates, interests, purchase history, and so on.
A dashboard for analytic
E, such as open rates, click-through rates, and sales, among other things.
Polls, competitions, discounts, and events are just a few of the interesting elements you may add to your campaigns.
And What were the Advantages of Email Marketing Platforms?
Email marketing is essential since it is one of the most effective methods to create a devoted following, make income, and reach consumers where they spend their time – in their inbox.
When a person joins your email list, it means they are interested in your company and are willing to receive your communications. Because 74 percent of customers say word of mouth influences their shopping decisions, email is a logical extension of their capacity to acquire and distribute relevant information.
Furthermore, if you’re in sales, email is the third most influential source of information for B2B audiences, behind only personal workplace relationships and industry thought leader recommendations.
You may send messages at scale at a low cost, communicate with warm leads without cold email marketing, and avoid paying a charge outside of your monthly membership by picking the finest email service.
More advantages of employing email marketing services are as follows:
Email marketing is cost-effective and has a proven return on investment (every dollar spent may generate a $44 return).
Creating beautiful and mobile-friendly emails is a snap because of the ease of use and pre-designed email designers.
Email is one type of multi-channel marketing that helps to increase brand recognition and client loyalty.
You communicate with your consumers right where they are — in their email.
Marketers may use email to reach their target audiences with relevant, tailored, and dynamic communications — 74 percent of marketers believe that personalization boosts consumer engagement.
Abandoned cart emails, welcome emails, and post-purchase emails are examples of automated emails that may help you create additional income with minimal effort and time.
Whether you’re a tiny business or a huge corporation, you may discover simple-to-use solutions for email marketing.
Here Are Some other Email Marketing Best Practices?
Writing a message and sending it to a list of contacts isn’t enough when it comes to email marketing. There are several email marketing best practices to follow and industry criteria to meet.
Here are some of the most effective email marketing strategies for this year:
Purchased email lists should not be used
People want to interact with your business and get your message, which is why email marketing is so powerful. By bombarding their inbox with something they don’t want, buying email lists undermines their confidence.
And the consequences for breaking these regulations are severe. According to Keep (previously Infusionsoft), the CAN-SPAM Act allows for fines of up to $16,000 per the wrong email.
A good open rate is critical to the success of your email marketing. If you connect with a bought list, you’ll almost certainly have low open rates, spam complaints, and maybe even blacklisting.
It bears reiterating, especially in light of the new General Data Protection Regulation (GDPR) implementation: never buy email lists. You should also clean your email list on a regular basis to keep your contacts current
Use Merge Tags to personalize your content
“Dear first name,” as opposed to “Dear Member,” is a far more personal email address. Any information you get from your email subscribers should be utilized to tailor the material you send them.
A merge tag can fire if the item fits in a column next to their email address in a CSV file. A merge tag is a piece of ESP-specific code that lets you insert one-of-a-kind user data from your email list into your emails.
The most common merge tags available to an email marketer are first and last names. You may also use additional cards, such as the company name, the date of the last visit, the number of emails opened, items purchased, or survey data.
Making your email more personal begins with the use of merge tags in your opening greeting.
Create eye-catching subject lines
Email subject lines should be succinct, engaging, and generate a feeling of urgency while still offering enough information for the recipient to understand what they’re about to receive. Does this sound perplexing? Don’t worry, it’s not.
Between 30 and 50 characters should be used in the subject line (many email providers cut off subject lines more extended than that). They should be able to cut through the clutter and encourage people to take action. Your open rates will rise if you employ numbers and symbols, well-thought-out emojis, and interesting offers and discounts.
Send out a series of welcome emails to new subscribers
Email automation is a useful tool that is frequently used to send a series of emails to new subscribers. When new subscribers join your mailing list, these free autoresponder emails are sent out automatically.
You may send these emails on day one, day three, day five, or even day ten to your subscribers. Based on your company goals, you are the only one who knows the proper cadence for these emails.
An e-commerce company, for example, may give a 10% discount on the first welcome email. They can include their brand narrative, product catalog, and social media profiles in emails 2 and 3. A welcome email series is beneficial since it operates on autopilot, engages your audience, and converts prospects into customers.
Make sure your emails are properly formatted
Emails should be between 500 and 600 pixels wide; any bigger than that and consumers on mobile devices may have to scroll horizontally.
Never use a “no-reply” email address in your “from” line, such as email@example.com. Make it a name that your subscribers will recognize right away.
Place your key marketing message and call to action (CTA) above the fold to ensure that the majority of your users see it right away.
Stick to three typefaces or less in your email content and images, and make sure the design matches your brand’s look and feel. Finally, place your logo at the top of the email so that recipients can immediately recognize your business.
Email Marketing Frequently Asked Questions
What Kinds of Email Marketing Are There?
You may send your list three different sorts of emails:
- Emails with behavioral content. Welcome emails when a user joins your list, upsell/cross-sell emails, post-purchase review emails, re-engagement emails, and free trial expiration emails are examples of emails that are triggered depending on subscriber activities.
- Emails that are used for transactions. Order confirmation emails, receipts, invoices, and shipment confirmation emails are all examples of emails used in eCommerce.
- Marketing emails and newsletters. These are one-time emails that give your list up-to-date information, news, and offers.
Is it possible to do email marketing for free?
If you have a tiny list, you can acquire free email marketing software. If you have less than 2,000 contacts and just need to send 10,000 emails each month, Mailchimp, for example, provides free options.
Other popular solutions, on the other hand, provide greater deliverability, more distinctive designs, and more automated options. What you pay for is what you get.
What Methods Do You Use for Email Marketing?
Following these steps will help you get started with email marketing:
- Sign up for an email service provider from this list.
- Build your email list by collecting contacts using opt-in forms.
- Make your first set of email templates.
- Create a series of welcome emails.
- Make sure your material is error-free by using one of the top grammar checkers.
- To increase open rates, A/B test your subject lines.
- Check your email on the platform to see how it looks on different devices.
- Pick the ideal time to send your email and schedule it.
- Analyze your email stats to see how you can enhance your engagement.
When is the Most Appropriate Time to Send an Email?
The frequency with which you send emails is determined by your client data and the sort of business you operate.
Tuesdays and Wednesdays, for example, have the highest levels of engagement, with more individuals opening, reading, and clicking on your emails. Additionally, the ideal times to send email messages are between the hours of 8 a.m. and 4 p.m.
How Do You Make Email Campaigns More Effective?
To increase your numbers, do A/B testing and analyze analytics reports to optimize your emails and improve interaction.
To understand how your data behaves, you should always test one variable at a time. You may test the time of day, email subject lines, customer segment, the content of the email, graphics utilized, and the call-to-action, for example.
View your data and observe how the modifications affect your open rates, click rates, unsubscribers, and sales once you’ve developed a hypothesis about what to test.
That’s all there is to it. I hope that this list of the best email service providers aids you in selecting the best platform for your internet company.
Because there are so many excellent tools available, it comes down to understanding your budget and which features are most essential to you.
Price, deliverability, template designs, the convenience of use, and the particular functionality you want are the most important considerations.
My final suggestions are as follows:
If you’re searching for a new email solution with extensive automation, Moosend is the way to go.
Constant Contact is the clear victor if you want outstanding email deliverability and the finest platform for small businesses overall.
HubSpot is the finest option for integrating email marketing into your CRM and integrated marketing toolkit.
What are your thoughts on this list? Please let me know in the comments section.