‘If you don’t have an internet presence, you’ll go out of business advantages.’
Bill Gates’ prediction proved to be prescient since the e-commerce market has grown enormously and continues to do so.
Over half of Americans prefer to purchase online, according to a new study. Ecommerce isn’t going away, and a basic website can help you acquire a piece of the pie.
If you want to attract customers, you’ll need an appealing and interesting website.
So, let’s take a look at all of the advantages of creating an e-commerce store and how it may help you grow your business.
Scalability Is Simple
It’s challenging to appeal to a geographically distant clientele when you run a traditional brick-and-mortar retail store advantages.
Setting up many locations in different areas becomes prohibitively expensive unless you become extremely successful and operate like Walmart and other industry leaders.
Naturally, a small or medium-sized retailer will find it difficult to do so because it is quite costly.
Small and medium enterprises, on the other hand, may now target and reach out to a worldwide audience, and scale up to several times their original size, thanks to e-commerce platforms.
Most platforms charge between $15 and $50 per month to put up an online store, with the most frequent price being around $30.
Being online practically makes the entire globe your oyster, so you don’t have to limit yourself to a specific region or area. Your sales will increase as a result of a wider reach, and your profitability will rise in the long advantages run.
Ecommerce solutions aid scalability by delivering high-performance and memorable shopping experiences to customers anywhere.
Excellent Customer Support
Any company’s annual income is heavily influenced by its customer experience. In fact, it is one of the most telling indicators of a successful business.
Even if you choose a pre-designed template to create your website, you may encounter problems from time to time.
It might be anything – you could be experiencing slow website speed or encountering issues with a webpage.
Every e-commerce platform, on the other hand, provides customer assistance to assist you with these challenges.
Bigcommerce, for example, offers technical assistance by chat, email, and phone in the United States 24 hours a day, seven days a week.
Customer Service at BigCommerce
They also have a premium services staff dedicated to helping you grow your business and address any technical issues you may encounter. And this can be the difference between success and failure.
Your firm will not be slowed down by technical troubles if you have this kind of support and flexibility.
Incorporate Social Media
More than 3 billion individuals use social media around the world, making it a vast market to tap into.
Statistics on Social Media Users
Furthermore, purchasing habits are evolving, and more people are willing to buy things through social media.
Ecommerce platforms interface seamlessly with social media platforms like Facebook, Instagram, and Pinterest, allowing you to sell your products wherever your target audience is.
As a result, it’s critical to pay attention to social media activity.
Take a look at BigCommerce, for example.
Integration with social media in BigCommerce
Their software interfaces with social media channels such as Facebook, Instagram, and Pinterest directly from the BigCommerce control panel, automatically syncing your inventory and processing backend sales with minimal effort.
Ecommerce Marketing Tools Built-in
While social media integration will help you find your target audience, it isn’t the only marketing strategy you should employ.
After your website is up and running, you’ll need to use the correct marketing tools to figure out what your customers want to buy.
Ecommerce systems assist you to achieve this by providing several marketing options built-in. These solutions give you all of the necessary data and insights to help you create a sales strategy for the future.
Take, for example, Squarespace:
Squarespace has marketing features built-in.
It uses sophisticated marketing techniques to attract traffic to your website and uses smart data analytics tools to quantify your success quantitatively.
Built-in newsletters, exit-intent pop-ups, coupon coupons, and promos are just some of the marketing tools available to you.
Search Engine Optimization.
Almost every e-commerce platform has SEO options ranging from basic to complex. These tools improve your search engine visibility and help you handle anything from sitemaps to meta titles, descriptions, and keywords.
If you’re familiar with WordPress, you can use WooCommerce to get good SEO results.
WooCommerce, for example, is connected with some of the top SEO-related WordPress plugins to help you optimize your website and rank higher in search engines.
The following are some of the SEO tools:
- SEO by Yoast
- All-in-one SEO solution.
- XML Sitemaps from Google
- Total Cache for W3
- Lazy Load by BZ
- Images that have been optimized for SEO
- WordPress Search Engine Optimization
Furthermore, platforms such as BigCommerce and 3dcart come with excellent SEO help out of the box.