It's never a good business idea to put all your eggs in one basket. This is particularly true when it comes to raising capital for your new company. Expanding your sources of funding will not only help your startup weather any recessions, but it will also increase your chances of obtaining the right financing for your specific needs on financing.

Please remember that financiers do not consider themselves to be your primary source of capital. And demonstrating that you've looked into or used a variety of funding options shows lenders that you're a responsible business owner.

Whether you choose a loan from the bank, an investment advisor, a government subsidy, or an entrepreneurial culture, all of these sources of money have their own set of benefits and drawbacks, as well as the standards they will use to assess your company.

 Financing sources

Here's Funding For New Businesses: A Rundown Of Seven Common Sources  

Investing in yourself:

When beginning a firm, your initial investment should be you—either with your own money or with assets as collateral. This demonstrates to customers and investors that you are committed to your project for the long term and willing to accept risks.

Have a strong desire for money:

This is money that has been provided to you by your husband, parents, relatives, or colleagues. This is referred to by bankers and investors as “capital investment,” or funds that will be returned when your company's profits rise.

You should be wary of the following when receiving love money:

Entrepreneurial capital:

The very first thing to remember is that startup financing is not for every business owner. Venture investors are searching for technology-driven enterprises and organizations with significant growth potential in industries like software development, telecommunication, and biotech, so you should be conscious of it right away.

Entrepreneurs invest in a company in order to assist it to carry out a potential but risky concept. This entails handing over a portion of your company's ownership or stock to a third party. Institutional investors also demand a healthy repayment on their investment, which is often realized when the company begins selling stock to the general public. Be careful to find investors with appropriate knowledge and experience for your company.

BDC has a tech startups team that invests in cutting-edge businesses that are perfectly positioned in a growing market. It invests in high-growth start-ups, like most other private equity firms, but prefers to focus on substantial operations when a business needs a large sum of money to establish itself in its market.


Angel investors are typically rich individuals or former executives who make direct investments in small businesses controlled by others. They are frequently industry leaders who provide not only their knowledge and network of connections but also their technical and/or managerial skills. Angel investors often invest between $25,000 and $100,000 in the early phases of a startup. Larger contributions, in the range of $1,000,000., are preferred by institutional venture capitalists.

They demand the right to oversee the business's management procedures in return for risking their money. In practice, this usually entails a position on the board of executives as well as assurances of transparency.

Angels want to maintain a low profile. To join them, you must contact specialized organizations or conduct an internet search on angels. The National Angel Capital Organization (NACO) is a national organization that aids in the development of angel investor ability in Canada. You can look through their member directory to see who you should contact in your area.


Entrepreneurial incubators:

Business incubators (also known as “accelerators”) primarily serve the high-tech industry by assisting fledgling enterprises at various phases of growth. Regional economic development centers, on the other hand, focus on topics such as employment creation, rehabilitation, and sponsoring and sharing services.

Incubators frequently encourage future firms and other start-ups to share their facilities, and also their organizational, financial, and technological resources. for example, An incubator can exchange the use of its facilities with a fledgling firm so that it can build and develop its goods more affordably before going into production.

The incubation period can take up to two years in most cases. When the system is developed, the company normally exits the incubator's grounds and goes into manufacturing output on its own.

Businesses that acquire this type of assistance are frequently in cutting-edge fields like multimedia, computer technology, biotech, or industrial manufacturing.

MaRS, a Toronto-based innovation cluster, maintains a database of business incubators in Canada, as well as links to additional resources, on their website.

Grants and subsidies from the government:

Government authorities may be able to help your company with funding in the form of subsidies and grants. On the Canada Corporate Network site, you may find a complete list of provincial and federal government initiatives.


Grants can be difficult to come by. There may be stiff competition, and award requirements are frequently strict. Most loans require you to equal the monies you are granted, and the amount you must match varies substantially depending on the grantor. A bank loan, for example, may just need you to come up with 40% of the total expenditure.

In general, you'll have to provide:

The following requirements used by the majority of reviewers to evaluate your proposal:

The following are some of the issues that candidates face when applying for grants:

Bank loan

For small and medium-sized firms, business loans are the most prevalent source of capital. Take into account the fact that every bank has its own set of benefits, whether it's personalized service or tailored repayment. It's a smart option to browse around for the bank that best suits your needs.

In general, bankers prefer enterprises with a proven track record and outstanding credit. It's not enough to have a great concept; you also need a strong strategic plan to back it up. In most cases, start-up funds will also require a specific guarantee from the business financing owners.

Entrepreneurs in the early stages of their business, or in their first 12 months of revenue, can apply for start-up financing from BDC. You might be eligible to delay the interest paid for up to a year.


Lenders on the internet:

For People with bad credit that need quick cash or want to apply quickly.

With commercial banks restricting access to money, online lenders have grown in popularity, particularly among business owners with poor credit: according to a Reserve Bank research from 2020, 51 percent of medium- and high-risk potential borrowers approach online lenders.

Online lenders can also provide quick cash, with some of them capable of providing funding in as little as 24 hours.

Among the options are peer-to-peer business loans. To link borrowers with private and financial institutions, these lenders bypass the usual middlemen, such as bankers. Borrowing costs, on the other hand, are substantially greater; some lenders offer annual percentage rates up to 100%. When a bank says no, alternative lenders like online lenders are still a possibility.

Bank loans, credit cards, and invoice financing are among the small-business financing options offered by online lenders.

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