Digital Transformation
Traditional Marketing 
Maximizing Online Engagement
How a Dog Walking Service Achieved Remarkable Growth
Strategic local search optimization and targeted advertising led to significant increases in client inquiries and website interactions
1200%
Increase in Business Profile Views
164%
Increase in Website Form Submissions
- Company and Campaign Details
The agency specializes in offering trustworthy dog walking services tailored to meet the needs of busy pet owners. Their commitment to ensuring the safety and well-being of each dog is central to their mission. However, despite their dedication, they faced challenges in attracting new clients and effectively promoting their services online.
The Challenge
- The dog walking agency encountered several hurdles that impacted their growth and visibility
Recognizing these challenges, they sought to implement a strategic marketing plan designed to increase visibility and foster engagement with their target audience
The Solution
that encompassed Near Me Search, Facebook advertising, and pay-per-performance SEO. Here’s an overview of their approach
- Near Me Search Implementation
- Targeted Facebook Advertising
- Continuous Improvement and Analytics
- Pay-Per-Performance SEO Strategy
Campaign Implementation
- Challenge
The Insurance Agency offers a wide variety of insurance options, so we can help clients find the best coverage for their individual needs. They’re a family-owned agency to help attract new clients, schedule more appointments, and build our book of business. We get a new list of around two hundred leads every month, and we needed to find a way to reach all of them with the click of a button.
When they found out that text messages are read 99% of the time, they knew it would be the best way for us to get in front of those leads faster. The only problem was they had no way to separate life and work on our personal phones. It’d be eleven o’clock at night, and they had no business line to direct clients to when they texted them things like, “Hey, we need to add a car to our plan!”
Potential Obstacles and Strategies
- Conclusion and Results
People don’t want to talk about insurance, let alone get a cold call about it. The insurance company didn’t want to cold call them either, especially since no one answers the phone anymore if they don’t recognize your number. Texting is how they and their clients both prefer to communicate, so everybody wins! The Text Request support team is friendly, set up is quick, and everything is laid out intuitively.
1200%
Increase in Business Profile Views
they experienced a significant uptick in visibility, making it easier for potential clients to discover their services online.
913%
Increase in Discovery Searches
The optimization of local search strategies resulted in a substantial increase in discovery searches, allowing more dog owners to find them when searching for services in their area.
238%
Increase in Calls.
Enhanced visibility and targeted advertising contributed to a notable rise in inquiries, as more potential clients reached out to learn about their offerings
164%
Increase in Website Form Submissions
The combination of effective SEO and engaging advertising drove increased traffic to the website, leading to more inquiries and service requests.
The experience of the pet care service agency highlights the impact of a well-executed marketing strategy. By leveraging Near Me Search, Facebook advertising, and a pay-per-performance SEO approach, they significantly enhanced their local visibility and client engagement.
The insights gained from these efforts will support our client's continued growth in the pet care sector. Their commitment to ongoing improvement and responsiveness to client feedback reinforces their position as a trusted option for dog owners in the community.
This case study serves as a practical example for businesses seeking to enhance their local presence and connect meaningfully with clients. By adopting similar strategies, companies across various industries can improve their online visibility, foster client relationships, and drive growth in a competitive market.
